What's New
Discover new and exciting wool products, sustainability tips, and innovations for fashion, performance and home decor. Explore our carefully curated selection today.
FEATURED STORIES
Explore our collection of compelling stories and discover the people, places and ideas that inspire us in the world of wool. Our Featured Stories section is the perfect destination for trendsetters and innovators alike.
SIGN THE PLEDGE TO FILTER BY FABRIC
SIGN THE PLEDGE TO FILTER BY FABRIC
Change the way you buy clothes. Take a stand for transparency and accurate labelling. We urge brands to ditch vague descriptions like ‘silky',’ ‘mesh’ and ‘fleece’ for clear fabric details. Your pledge counts. Join us and be the change. Sign the pledge.
SIGN THE PLEDGEBIODEGRADABLE FASHION
BIODEGRADABLE FASHION
21 billion tons of textiles are sent to landfill every year. But not every item of clothing is destined for the trash can.
READ MORE6 REASONS FOR CONSCIOUS CONSUMPTION
6 REASONS FOR CONSCIOUS CONSUMPTION
How well do you know your wardrobe? Do you know how your clothes are made, or the materials they are made from?
READ MOREBENETTON CELEBRATES 50 YEARS OF WOOL
BENETTON CELEBRATES 50 YEARS OF WOOL
Embracing fifty years of collaboration with The Woolmark Company, United Colors of Benetton salutes the timelessness of wool.
READ MOREShop The Woolmark Prize Finalist Collections
The International Woolmark Prize is the oldest and most prestigious fashion award in the world. Shop the worlds most exciting emerging designers.
Woolmark Certified
Learn moreTrust in the quality of your wool product with Woolmark certification. Become a label turner for confidence your Woolmark-certified product has been made to last.