Published Studies
We partner with leading researchers to study wool’s dynamic properties and market opportunities.
Study supports wool’s dynamic breathability for sports
Study supports wool’s dynamic breathability for sports
Wool’s dynamic breathability for sport tested by research from North Carolina State University.
Science confirms wool’s fire resistance
Science confirms wool’s fire resistance
Wool’s natural fire-resistant properties are affirmed through a study of base-layer wool garments as a proven fire defence for first responder and military personnel.
Closed-loop wool recycling reduces environmental impact
Closed-loop wool recycling reduces environmental impact
Published research demonstrates the Lifecycle Assessment of a recycled wool sweater significantly reduces the products environmental impacts.
Natural Capital Accounting for woolgrowing
Natural Capital Accounting for woolgrowing
Our latest on-farm study has developed a new method of measuring environmental health over time to enable Australian woolgrowers to track the health of their environment.
Global Wardrobe Study
Global Wardrobe Study
Since 2010, The Woolmark Company has been working with Nielsen to gain a deeper understanding of consumer perceptions and behaviours within the fabric and apparel textile industry in key markets across the globe. This report examines consumer wardrobe and laundry behaviours, offering solutions to help reduce our impact on the environment every day.
How Superfine Merino wool can treat eczema
How Superfine Merino wool can treat eczema
Recently published research has demonstrated that wearing superfine Merino wool next to the skin is beneficial for eczema sufferers.
Consumers hold the power to influence clothing’s sustainability
Consumers hold the power to influence clothing’s sustainability
How often clothes are worn is the most influential factor in determining environmental impacts from clothing, according to the world’s first peer-reviewed textile fibre cradle-to-grave LCA study.
Wool promotes a better night’s sleep
Wool promotes a better night’s sleep
Wool sleepwear and bedding have been shown to improve sleep quality.
Biodiversity and woolgrowing
Biodiversity and woolgrowing
The Australian wool industry is committed to supporting biodiversity and has invested in research to develop and extend better and more effective ways to support and enhance biodiversity on woolgrowing farms.
Soil health and woolgrowing
Soil health and woolgrowing
Maintaining healthy soil enhances biodiversity, and enhances plant and animal health. The Woolmark Company’s parent company works with industry to research and support initiatives to help woolgrowers manage their soil.
Wool is not an allergen
Wool is not an allergen
A scientific review of the past 100 years of literature found no credible evidence that wool is an allergen.
Wool carpets purify the air
Wool carpets purify the air
Science shows wool carpets may continue purifying the air for up to 30 years, improving the health and comfort of your indoor space.
Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools
Why cradle-to-cradle needs to be included in fashion’s LCA sustainability rating tools
The wool industry completed the world’s first textile fibre cradle-to-grave Lifecycle Assessment (LCA) study taken to a peer-reviewed publication. The study found that how often clothes are worn is the most influential factor in determining environmental impacts from clothing.
Wool reduces body odour
Wool reduces body odour
The science behind odour-fighting wool clothes allows brands to champion a ‘wear-more wash-less’ collection, with research proving wool is naturally resistant to odour.
Water systems and woolgrowing
Water systems and woolgrowing
The Australian wool industry is committed to continuous improvement in water management and has invested in research to develop and extend better and more effective ways to manage water resources on woolgrowing farms.
Drought and woolgrowing
Drought and woolgrowing
Woolgrowers plan for, and carefully manage their environment and animals, through drought and dry times to ensure the sustainability of woolgrowing enterprises, the industry and the environment.