Learn how to become a certified Woolmark licensee and verify the quality of your wool product. Discover the unique benefits of the Woolmark licensee program from connecting with our global network of brand and design partners to receiving tailored support and product development from our technical experts.
Step by Step Guide to Woolmark Certification
Step 1
Application
Begin your Woolmark certification journey, where spinners, weavers, knitters and garment makers can pass on their certification to you as a brand or retailer. Access a fee-free license and demonstrate the quality of your wool product to your customers.
To start your Woolmark certification process, complete the application form.
Step 2
Product Input & Testing
Once your application is reviewed, you will receive restricted access to the my.Woolmark portal to submit information on all wool products to be certified during our quality testing process.
If you are using certified yarn or fabric, your product will be eligible for reduced garment testing.
Step 3
Licence Activation
After signing your Woolmark Licence Agreement, you will receive your unique Licence Number, certificate and gain full access to the my.Woolmark portal to receive support tools.
Exclusive Licensee Benefits
Tickets, Labels & Brand Guidelines
Tickets, Labels & Brand Guidelines
Include Woolmark branded or co-branded tickets and labels which can be directly attached to your certified wool product. Choose whether to order tickets and labels through our preferred supplier, SML, or through your own vendor. View our branding guidelines for an overview of the most effective ways to present the Woolmark logo to add value to your brand.
my.Woolmark Portal
my.Woolmark Portal
Access the my.Woolmark portal, a personalised website rich with resources that provides instant access to support tools. Explore benefits exclusively for Woolmark licensees which include market intelligence reports, tickets and labels artwork and details, testing requests, product innovation support, account support and marketing assets to promote your product.
Access to Expert Support
Access to Expert Support
As a Woolmark licensee, you’ll be allocated your own Woolmark Business Development Manager, providing support with the certification process, wool industry insights, innovation commercialisation, technical transfer, training and education and PR and marketing support.
Testimonials
SPORTSCRAFT
“At Sportscraft we believe in sourcing the best quality fabrics to ensure that we maintain our exceptional high standards & achieve the consistency in our fits. To do this we believe in the best quality natural fibres, wool has such versatility and allows for breathability this ensures that a level of comfort is achieved. The Woolmark brand certification is a trusted & reliable trademark that our customers recognise and support, we are proud to be Australian owned and with 98% of our wool being sourced from Australia through Woolmark we believe this is a partnership that maintains a conversation about supporting local & quality.
”
VOLVO CAR CORPORATION
“At Volvo Cars, we take customer well-being as a design starting point. Introducing Woolmark-certified wool blend fabric into our car line-up is an important step in our journey to redefine automotive luxury.
”
Daema
“
Daema’s garments carry the Woolmark Blend logo: a great symbol granting both top quality of our products and Daema’s full adhesion to a lifestyle philosophy.
Daema is a young Italian brand of high-end sportswear for woman with sustainability and circularity in its DNA. Care for the environment starts through the choice of raw materials: Daema’s Natural WoolFeeling collection is entirely made of Merino wool jersey to allow the athletes to rediscover the value of wearing noble natural fibres with high-performance properties. Perfect for sport!
KCS KASHMIR SHAWL EMPORIUM
“The Woolmark logo and certification is a fantastic re-assurance to our customers on the purity and quality of our products. It removes any doubts or worries they may have, while instilling confidence when buying an exclusive pure woolen shawl. We are happy to carry this certification on our pieces.
”
